Why do authors write books? Of course there are many reasons, and there are different reasons for fiction authors and for nonfiction authors. Many writers believe that their books will become instant bestsellers, or that they can become full-time writers who earn enough to support their families, or that just one book will make them rich and famous. Those things happen, of course, but only for a very small percentage of published authors. Less than six percent of self-published or traditional authors make more than $100,000 a year from their writing.
The good news is that there are other ways for authors to make a living from their books, especially nonfiction authors specializing in a niche demographic. Our nonfiction book establishes you as an authority in your industry and gives you credibility whenever you appear in public at business-related events. Your nonfiction book is a valuable business card for you and for your business. Nonfiction writers can use their books to build their authority and to grow their businesses. Once you have written your book (or even better, a series of books) you can design an entire suite of products and services that relate to and enhance yourself as an authority and your business in your selected niche.
(Fiction authors can also build their authority and offer products and services around their books, of course, but the ideas here are targeted towards nonfiction authors.)
There are five types of additional income streams that you can develop around your book (or series of related books):
Classes and Courses: People who see you as an expert because of your nonfiction book welcome the opportunity to learn more from you in a live classroom-type setting.
Webinars: Developing webinars allows you to present a topic to prospects, customers, and clients all over the world and charge people to attend, even as you are also selling your book to the attendees.
Coaching and Consulting Services: Your nonfiction book presents you as an authority and can set you up to provide individual consulting or group coaching sessions for those who want to learn what you know.
Speeches and Workshops: Developing a series of speeches and workshops on the topic of your book is a very popular way to build a related career for your writing.
Related eBooks, Guides, and Reports: Writing shorter works based on your main nonfiction book will help to build your brand as you increase your writing income.
With a little creativity and a lot of work, your nonfiction book can be the beginning of building your brand and an entire business that continues to grow in many directions.
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