Myth: Self-publishing is expensive because you have to pay large setup fees.
Truth: Some publishing companies include the actual publishing of the book in the setup fees. If the setup fee includes formatting, the essential administrative numbers, a custom cover, and distribution, then you aren’t really paying for setup, you’re paying for publishing services. Watch out for those companies who quote you a small setup fee but that amount does not include any of the actual services you need to publish a finished manuscript.
Myth: It’s hard for self-published authors to succeed because they have to do all their own promotion.
Truth: “I won’t even look at a book unless the author is prepared to do a book tour and book signings…”(An Editor at Harper Collins). No one, except celebrity authors, gets their books out into the marketplace without working for it. All successful authors have to do promotion on their books, book tours, signings, and the media interviews. “Buy it and they will come…” does not apply to the sales of your book!
Myth: Self-published authors are at a disadvantage because they’re unknown and there’s no quality control for their books.
Truth: Self-published authors are usually unknown; there’s not much that can be done about that. However, there are a few self-publishing companies that insist on quality as well as production values. Besides, it’s YOUR book. Provide your own quality control!
Myth: Most self-published authors can’t get their books into big chain bookstores, and you have to have books on these shelves to be successful.
Truth: That’s no longer true. According to a recent poll, only 32% primarily shop for books in chain bookstores. 43% of respondents buy their books online and 9% buy most of their books from small, independent bookstores. Sixteen per cent are bought elsewhere. Chain bookstores are no longer the crème de crème of bookselling.
Myth: Self-publishing is okay for some, but I want writing to be my career.
Truth: The length of the mainstream author’s career is under the control of his or her publisher, and future prospects are only as good as the sales of the last book. If your book doesn’t earn back its advance, the publisher will not want to publish your next book. A self-published author’s career isn’t over until the author decides to stop publishing. The self-published author’s career is based on the author’s willingness to keep writing, publishing, and promoting.
Do you want writing to be your career? “Make it so”, Captain Jean-Luc Picard of Starship Enterprise would advise you…
When you are ready to invest in the services of a professional editor, contact us here at Detroit Ink Publishing! We are ready to work with you!