Page 3: Create a Compelling Message
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Communication is central to human expression. Whether we communicate in person, via phone, text, email or social media posts, we are driven to connect with each other about our lives and livelihoods.
We have different conversations with different people and those conversations use different approaches, words and mannerisms. All that has to be integrated into your marketing. Don’t worry! 5 Easy Pages has you covered.
Page 3 provides the framework for creating a compelling conversation in six steps. Here is Page 3: Create a Compelling Message.
| The Positioning Statementanswers the key question: what is so unique about me that people will be drawn to my products and services? That answer must take the form of a clear, concise statement of benefits, results and value. | Positioning Statement (from Module 1): |
| Your Core Message is the single statement that forms the foundation of your branding and marketing messages. It should be no more than 15 words. Typically this is the first sentence of your positioning statement. | Core Message: |
| Your Tagline or Slogan is the key phrase you want customers to associate with your business. It should be 10 words or less and express your Core Value or Benefit. The reason to choose you! | Your TAGLINE: |
| Use your brand value statements from module 1 to create these messages so that your message links back to your values. | Supporting Messages: Your Supporting Messages are three to five value/benefit statements that best promote your business. |
| What are the Five most important things you do for your customers that keeps them coming back to you? | Features: List the FIVE things your product or service DOES for your customers |
| What are the FIVE most important ways that your product/service changes your customers lives, habits, business, situation, outlook, etc. | Benefits List the FIVE ways your product or service BENEFITS your customers: |
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“Excellent information overall, great plan and questions to get this information out of me in a way that was so organized and led me step by step. Without this guide I would not have known how to put it all together.” Nancy Ryan, Business Owner.
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