Brands have real power. They have customer power. They have market power. They have financial power.
Today branding is about digital identity and brand positioning for personal and company brands.
Page 1: Build Your Brand will help you answer these questions to create a brand development strategy, an online identity and strong brand position:
In Page 1 we walk through the seven steps to building a great brand. Here’s Page 1: Build Your Brand.
|The CORE Value is your motivation for doing what you do.||CORE VALUE (What is the one thing that drives you?):|
|The Action Values are what you do for your customers.||Three Action Values (What you do for your customers/clients):|
|The Expressed Values create the context for a great relationship with your customers.||Three Expressed Values (How your customer/client feels about your product/service):|
|The Positioning Statementanswers the key question: what is so unique about me that people will be drawn to my products and services? That answer must take the form of a clear, concise statement of benefits, results and value.||Positioning Statement (Where do I stand in my industry?):|
|Your Brand Promise is your contract with your customer as to what you are going to give them in return for the money that they are paying you.||Brand Promise (What am I committed to doing for my customers?):|
|Your Brand Personalityrepresents your style and the way you do what you do.||Brand Personality (What is my business style?):|
|Your Brand Look and Feelis the graphic design, colors and typeface you chose to represent your brand.||Brand Visual (Look and Feel):|
We offer comprehensive consulting programs for all or any of our Pages. Each program includes the system workbook plus two or more hours of custom consulting to ensure you see measurable results.
What one of our clients said about our 5 Easy Pages Workshop:
“Very relevant for business executives, entrepreneurs, and also attendees who want to build a personal brand for their job search. You gave great ideas and tools that our members can put into place today. Thanks again – we look forward to working with you again in the future.” Kathy Hill, Webinar Manager, Women in Technology International, WITI
It’s Fast and Easy. As you follow the system and complete each workbook , your plan is developed for you in real-time. It doesn’t get much easier or faster than that!
Your initial consultation is free. Contact Us Now!