The Importance of Your Back Cover
When you think of cover design for your novel, you may be concentrating solely on the front cover: what kind of images will you use, what kind of font, color scheme, etc. However, too often authors and designers alike will overlook the importance of the back cover.
There are a few ways you can go when designing the back cover of your book.
Many authors choose to include a short summary of their novel as the most prominent component of the back cover. When summarizing, you want to keep it relatively vague so as not to reveal too much to the reader. However, you will also want to be clear enough that your reader will know if they would be interested in the contents of your novel. Your goal is to intrigue, to pique your possible reader’s interest.
Possibly followed by a few reviews. You know the type:
“Amazing!” – says The New York Times
“An unbelievable journey for the mind” – says TIME Magazine
“So chic!” – says Vogue
“Extraordinary!” – says (insert your literary idol here)
If your book doesn’t have any fancy reviews like these, don’t worry! While reviews and awards may boost your credibility as an author, they are in no way a necessary component to your back cover.
In addition to the above, some authors include a small biography, and usually a professional image of themselves. This does not need to become deeply personal, you can simply give a small bio about yourself, the degree of detail will have to be on your judgement. You may choose to include some details that may bring light to why you write what and how you write. This small personal component may cause your reader to feel more drawn to your book, as they will feel a greater connection to your voice as a writer.
Just one of each of these three categories (Synopsis, Author Bio, and Reviews) could also take up the entirety of your back cover. This is totally up to you of course. In these cases, the other two fields of information are usually incorporated somewhere else in or on your book. These alternate locations could include the inside cover, on the front, or on one of the pages prior to or after the title page.
Your back cover plays a crucial role in getting your book off the bookshelf and into your reader’s hands. A really great summary of your novel, a personal blurb about you, or a raving review from a reliable source may be the very thing that you need – in addition to your amazingly designed cover (which you accomplished using our guidance! See our article: Designing the Perfect Cover for Your Book) – to push your book from ordinary to “Extraordinary!” and sell each and every copy!