This post was written and published by our Summer 2017 Intern, Mallory Corbin, a student at Aquinas College in Grand Rapids, Michigan.
If you are a business owner, I already know what you’re probably thinking. How could I possibly have time to write a book while also running my business? Well, let me tell you, it will not be easy. But, then again, neither was starting your own business in the first place. While it may sound like a grueling task, and it may take a lot of time, energy, and resources, writing your own nonfiction book with a concentration in your field will boost your authority both as a writer and a business owner.
What if I’m not a writer? Remember, you don’t have to do this alone. There are many people who you can enlist in your book writing posse to help you along the way; whether it be in hiring a professional editor, or simply the honest opinion of a close friend. However, if you are serious about publishing your book, you will definitely want to hire a professional editor to assist you before you start passing out your manuscript to publishers.
What do I write about? In order to connect your nonfiction book to your business and boost your authority, it would be best to choose a topic closely related to what it is your business does. This should not be an issue for you, as your business may already make you an expert in your field of choice. Remember that you are allowed to do research, you don’t have to know everything about your topic before starting your book – you may find yourself learning a lot along the way, which is just another advantage to writing a book about your business. If you are passionate about what you do, you should have no problem at all finding the inspiration to see your project through.
Is it even worth it? By writing a book about something closely related to your business, you will be showing that you are enthusiastic and knowledgeable about the field you work in. With the endless supply of information available to your future customers or potential clients, it is likely that before they even consider working with you they will do their research on you and your business. If you have written a book, this will be one of the first things they notice about you. As mentioned before, it is not easy to write a book, so upon seeing this accomplishment, they may assume a number of things about you.
- You are well-versed in your field. You have enough knowledge about your topic to fill the pages of a full-length book. Again, you don’t have to know everything – in fact, I doubt that your potential clients would even assume that you do know everything. However, in writing a book, you are demonstrating the large sum of knowledge that you have in your particular business or field. People want to work with people who know what they are talking about.
You are committed and hardworking. After all, writing a book can take a long time. It is clear that if you are willing to take this time to write and publish an entire manuscript, you are both committed and enthusiastic about your field and ultimately your job. That kind of commitment and hard work is ideal when searching for potential partnerships, contractors, or suppliers. I don’t know about you, but I find it much easier to trust someone if I know that they are a committed person. In seeing this commitment, I know that they are not messing around, that they truly mean business.
You are versatile. Anyone can write, it’s as simple as scrawling a pen across a piece of paper, or tapping the keys on a computer. But, not just anyone can write a book to the point of completion, then proceed to work their absolute hardest to refine that manuscript, and ultimately publish and successfully market it. Writing a book to the point of completion is impressive; making you not only a business owner, but an author as well. Once again, the word “trust” comes to mind. It is much easier to trust someone you work with if you know that they are versatile – not just a one-trick-pony, so to speak.
What about publishing? You don’t have to publish with some big-name publisher, in fact, self-publishing is very common. With the help of the internet, it is more possible than ever for you to self-publish your work. This is because the wonderful and endlessly useful internet makes it possible for you to have published a book without ever having it physically printed. Yes, I am talking about publishing your book as an ebook online. Through this option, you make your book available to a wide range of audiences all around the world, without actually having to print it. This wide literary outreach will also expand your business, making your name, your business, and your brand more widely recognizable.
Ultimately, by publishing a nonfiction book, you can boost your authority as a business owner by classifying yourself as an intellectual in your field, promoting trust by demonstrating your commitment, and asserting yourself an author. Along the way, it is important to enlist help and recognize the countless options you have when it finally comes time to publish. If you are willing to put in the time, energy, and resources it takes to author, publish, and market your book, you and your business will surely reap the rewards.
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